Making the perfect sticker involves more than just great artwork. To get the best results (and the best value), the material and format needs to match the sticker's specific job. Here’s the breakdown of how to choose the right fit for any project.

1. Choose Your Format

The format refers to how the stickers are delivered. This is often the first decision to make, as it dictates how easy they are to apply or hand out.

Roll Labels

Rolls are the industry standard for high-volume efficiency. With up to 5,000 stickers per roll on a three-inch core, they’re designed for fast, repetitive application.

Best for: Rapid product labeling, packaging, and high-quantity business needs. They’re easy to store and compatible with many label dispensers.

Sticker Sheets

Sheets offer a middle ground between bulk and individual use. Multiple stickers are printed on a single page, allowing for a variety of designs in one go.

Best for: Organizational projects, small-batch marketing and sticker sets for planners or kids. Sheets stay flat, making them easy to slip into a folder or mailer.

Die-Cut Singles

These are individual stickers cut to the exact shape of the design. They arrive as loose pieces rather than on a sheet or roll.

Best for: Event giveaways, retail swag and laptop or water bottle decoration. They have a high-end, custom feel and are ready to be handed out immediately.

2. Match the Material to Your Sticker’s Mission

Once the format is set, the material determines how the sticker will perform out in the wild. Here are your choices.

Vinyl & BOPP For the Long Haul

When durability is a must, opt for these materials:

White Vinyl: The ultimate multi-purpose choice. It’s dishwasher-safe, weather-resistant and tough enough for car bumpers or sports gear.

BOPP (Biaxially Oriented Polypropylene):It’s the gold standard for product packaging. It resists water, oil and UV fading, keeping your branding crisp on chilled or frequently handled items.

Clear, Foil and Writable for an Aesthetic Vibe

Sometimes the sticker needs to do more than just sit there — it needs to make a statement. Here are your options:

Clear Labels:These give a no-label look, perfect for glass jars or window decals where you want the writing or art work to really stand out.

Foil Labels: A metallic finish adds an instant premium feel to candles, wine bottles or luxury gift packaging.

Writable Labels:Designed with a surface that accepts ink or pencil, these are essential for dates, names or rotating inventory.

Specialized Solutions

Clothing Tag Labels: These are a peel-and-stick alternative to iron-ons that feature a high-tack adhesive specifically for garment care tags.

Kids' Labels: Built to survive the microwave and the freezer, they’re durable but removable, leaving no sticky residue behind.

3. Choosing the Adhesive and Finish

The stickiness of your sticker matters. Here’s how to decide:

Permanent adhesive creates a bond that lasts. If you try to peel it, it might leave a residue or tear.

Removable adhesive is ideal for temporary signage or items where the surface needs to remain pristine after the sticker is gone.

Should You Laminate Your Stickers?

Lamination adds a layer of protection against scratches and sunlight. If the sticker is headed outdoors or will be handled daily (like on a phone case), a laminate finish is a smart investment. 

For one-time use or indoor packaging, a standard finish works perfectly.

What Should You Choose?

High volume: Go with Rolls

Maximum durability: Choose Vinyl

Gift or giveaway: Die-Cut Singles are the move

Ready to order your stickers? Explore our full range of custom options here.